Motivate guests to turn in their connect card by offering the free gift in exchange for their information.
THE VALUE OF APPRECIATION
Thank them for taking time to visit your church and show that you value and appreciate them spending their valuable and limited time with you.
MAKE AN IMPRESSION
Keep your church name/brand in front of them long after their visit (in marketing terms, that’s called impressions). 88% of people remember who gave them a branded gift. 83% of people like receiving a branded gift. People keep gifts for 7 months on average, but regularly they last MUCH longer than that.
Amongst all age brackets from 18-55gifts and giveaways are themost liked form of brand awareness.
People are2.5xmore likelyto have a positive opinion of your gift than they are of internet advertising.
The science of gift for guests
The goal of a gift is to create favorable impressions (views) of your church and its branding. Every time they see that gift they're seeing your church. By picking a gift people want to keep, you're increasing the number of impressions they have of your church. Your Cost Per Impression (CPI) is the price of the gift / number of impressions. The lower the CPI, the better!
Example 1: Umbrellas
$9 ÷ 1,331Cost PerImpression= $.007Umbrellas generate 1,331 impressions over their average 14 month lifespan and cost you $.007 per impression on a $9 investment.
Example 2: Bags$8 ÷ 5,772Cost PerImpression= $.0014Nice (durable) bags generate 5,772 impressions over their average 7 month lifespan, which is about $.0014 per impression on an $8 investment. People keep nice bags for an average of 11 months.
Example 3: Outerwear$15 ÷ 6,100Cost PerImpression= $.002586% of people value receiving branded outerwear (sweatshirts, hoodies, etc.) from an organization. It’s the most influential gift you can give someone under the age of 45 (slightly ahead of drinkware and pens). They average 6,100 impressions (that's amazing!), which is about $.0025 per impression on a $15 investment over their average 16 month life span. On contrast, a redbox promo code and some popcorn or candy will cost about $3 and have 1 impression. (Use it/see it once.) That's 120,000% higher cost per impression than outerwear.