Once you have guests visiting your church the goal is to get them to stick around.
The people in our churches spend a lot of time online, more time than most other forms of media in fact.
Websites have come a long way since the first one was created by Tim Berners-Lee, a British Physicist, over 20 years ago (check out CNN’s article from the 20th anniversary of its release). From videos to dynamic graphics, modern websites have the capacity to dazzle the average visitor with visual acrobatics that were impossible to achieve at the Web’s infancy. However, while an aesthetically pleasing website may be impressive and initially draw attention, a church’s site doesn’t really accomplish its goal unless it also effectively communicates the information visitors are seeking.
Social media, whether it be Facebook, Twitter, Instagram, or any variety of other up-and-coming sites, is a key component to connecting with your church, visitors, and the community at large. However, using social media is only effective if people actually see the things you are posting. But how do you get people to see your posts? And, once your posts have been seen, will people want to see more?