Outreach
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If you want to grow your church, then you have to face the reality that growth in attendance means that more people actually need to attend your church.
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It's easy to prepare for disasters (fire insurance, fire extinguishers, escape plans) but what about church growth?
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Even though many churches don't like to think in terms of "Marketing" or "Branding", if your church has a logo, website, sign, or uses a Sunday bulletin, or does anything to promote itself in your community, then you're expressing your "brand" to your community. Simply put, your brand is the image you present to your community. Some churches brand themselves as being family friendly, others brand themselves as being churches for college aged people, or as a church for "seasoned saints". The brand you express is directly influenced by your mission and vision statements.
