Once you have guests visiting your church the goal is to get them to stick around.
It seems like everything would improve if you could just get more people to attend…
Living in the Post-Modern era offers a lot of temptation specifically as it relates to the advancement of technology. It seems right out of the birth canal kids are handed a smartphone or tablet and they begin interacting in the digital world.
Our culture continues to change at a rapid rate. The minute we think we have understood a cultural shift and adjusted our approach we recognize it has changed yet again. The effectiveness of your church is influenced greatly by your understanding of the culture which God has placed your church in.
Many pastors are bi-vocational – meaning their job at the church isn’t their first or only job. In fact many in our day are choosing to be bi-vocational to force a connection with non-believers and stay relevant.
Christmas is such an important time of year for your church. Think of the amount of people who check out church this time of year who normally wouldn’t otherwise darken the door of one. It’s a huge opportunity to connect with new people.
If you want to grow your church, then you have to face the reality that growth in attendance means that more people actually need to attend your church. Brilliant right? So now the real question: How? How do you get more people to attend?
It's easy to prepare for disasters (fire insurance, fire extinguishers, escape plans) but what about growth? Have you stopped and thought: "Would our current processes work if we were twice our current size? What would need to change? What would stay the same?"
Even though many churches don't like to think in terms of "Marketing" or "Branding", if your church has a logo, website, sign, or uses a Sunday bulletin, or does anything to promote itself in your community, then you're expressing your "brand" to your community. Simply put, your brand is the image you present to your community. Some churches brand themselves as being family friendly, others brand themselves as being churches for college aged people, or as a church for "seasoned saints". The brand you express is directly influenced by your mission and vision statements.