Design

The church has historically been known as an innovator in the arts, creating visual masterpieces, in addition to literature and the performing arts. However, today it seems the vast majority of innovators in visual arts come from the corporate world, creating stirring and iconic images to promote their messages and products. So why is the modern church a place where visual arts are often neglected, and graphic design, in particular, is severely underutilized?

Even though many churches don't like to think in terms of "Marketing" or "Branding", if your church has a logo, website, sign, or uses a Sunday bulletin, or does anything to promote itself in your community, then you're expressing your "brand" to your community. Simply put, your brand is the image you present to your community. Some churches brand themselves as being family friendly, others brand themselves as being churches for college aged people, or as a church for "seasoned saints". The brand you express is directly influenced by your mission and vision statements.

First impressions are important.

They set the stage for our subsequent experiences, priming us to interpret and incorporate further information into a cognitive structure built on very limited information.

So what about first impressions of the church?

Churches often have questions about how to modernize and present themselves in a current and relevant light in order to more effectively reach their local community. While there are a variety of ways to go about moving toward this goal (having a dynamic website, using fresh graphics on bulletins, updating the church building itself, etc.), one strategy is to incorporate creative videos into the sermon and announcements.

Websites have come a long way since the first one was created

Ever wonder how effective your church is at communicating with your congregation?

If not, maybe it’s time you start.

The Millennial generations… say what you want about them, they’re here, and some day they’ll be in charge! Until then, how do we get them involved? How do we engage them in our church?

When my wife and I got married we came from geographically different areas and we chose to settle in the middle. Because of that choice to live in the middle and continue working our respective jobs, we drive about 1400 miles a WEEK for work. Whenever I mention that to people their jaw drops and they wonder how we do it. I have a 3 word answer for them: “we drive hybrids.”